Tag: management
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Luxury today is no longer just about status — it’s about experience and connection.
So how can Indonesian brands leverage this shift? In a previous post, I discussed the shifting strategies in luxury brand promotion — how the definition of luxury has evolved from being exclusive and unattainable to becoming more inclusive and personalized. The question now is: how can Indonesian brands take advantage of or learn from this…
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Redefining Luxury: What Burberry and Miu Miu Teach Us About Modern Branding
As usual, a TikTok post sparked the inspiration to write. This time, it came from @newsfash, who explored how luxury brands are pampering their customers in ways that could be considered hard to come by — next-level brand-client management and a smart adaptation to the evolving definition of luxury. To celebrate the 2024 holiday season,…
Bayu Atlas 